No subscription. No markup. No surprises.
$49 once. Then pay only for what you generate: images from under a cent, 5-second video clips from about 25¢. No monthly fee, no credits that reset each month, and no markup on renders. Two costs, both in plain sight: a one-time price for the app, and Fal.ai's raw usage prices for the renders, billed straight to your own key, never through us. Here's everything the $49 includes, and what it doesn't.
One app. Two ways to work.
Same $49, same license terms, same models, and the Audio module is in both. It's not a tier: pick the way you want to work.
- The full generation studio as its own Mac & Linux app
- For designers, marketers, and anyone who doesn't cut in Resolve
- Unlimited machines: one license covers every computer you own
- Free model and feature updates for life, with new frontier models as they ship on Fal
- Storyboards, Director, the Audio module, Prompt Lab, Shot Set and the editing suite included
- Setup Guide + full User Manual included as PDFs, plus the free video course
- Renders save to Pictures → Asset Lab (audio to Music → Asset Lab), organized in projects
- Everything in the standalone, plus the timeline bridge
- Auto-drop, Grab frame, AI transitions, the LUT Creator and the Studio tab, plus storyboards and Director, whose finished cuts drop onto your timeline
- Works with both Resolve Free (bridge script) and Resolve Studio
- Generated music and talking clips drop onto your timeline like any other render
- Same free lifetime updates, same license terms
- Apple Silicon Mac, notarized by Apple
Already own either one? Add the other for $19. The cross-grade works in both directions and activates with the license key from your original purchase.
Cross-grade · $19Cents per render, at cost.
Asset Lab runs on your own Fal.ai API key. Creating one is free, and every generation bills to it directly and separately at Fal's raw usage prices. These render fees are not included in the $49, and we never add a markup or touch your bill.
Rates as published by fal.ai, re-verified every release. Actual prices vary by model and settings. The exact estimate shows on the Generate button before every render, and the sidebar keeps a running monthly tally.
Two things, bought in two different places.
This is the part that trips people up, so plainly:
- An Asset Lab licence key, $49 once, from Gumroad. It buys the app.
- Your own Fal.ai API key, plus credits on that account, billed per render, at Fal's published rates.
- No Asset Lab account, no card on file with us, no telemetry. Your key never leaves your machine.
- Balance in the app. With a Full access Fal key, Asset Lab shows your live Fal credit, warns at $5 remaining and links straight to the top-up page. The recommended API key cannot read balances, which changes nothing else.
Free updates for life.
$49 is the last thing you pay for your edition. Every new model, feature and version ships to you free, on the same license key. No renewal fee, no subscription, no card on file.
Buy once
$49 on Gumroad. Your license key arrives instantly and works on every Mac and Linux machine you own.
Free updates, forever
Every new frontier model, every feature release, every major version. The catalog is re-verified against Fal's rate cards each release.
Nothing to renew
No update window, no expiry, no upgrade pricing. Download the newest version from your Gumroad library whenever it ships.
What $49 once looks like next to a plan.
A $30–50/month studio costs $360–600 a year whether you create or not. At raw rates that same money buys roughly 5,000–15,000 flagship images or hundreds of video clips, and in slow months you simply spend nothing.
| Asset Lab | Subscription studios | |
|---|---|---|
| Year one | $49 + your renders | $180 – $1,500 depending on tier |
| Year two | $0 (updates free for life) | Another $180 – $1,500 |
| Slow months | $0 | The plan fee, and credits that reset |
| A 4¢ image | 4¢ | "Credits": the dollar cost is deliberately fuzzy |
| Where your renders live | On your own disk, as real files | In their cloud, behind their account |
Pricing questions
What does Asset Lab cost?
$49, once. That covers the app on every Mac and Linux machine you own plus free model and feature updates for life. There is no subscription and no account. Render costs are separate: they bill directly to your own Fal.ai API key at Fal's raw usage prices, and Asset Lab adds no markup.
Are updates free?
Yes, for life. Every update and upgrade (new models, new features, new versions) is free on the same license key. There's no renewal fee, no subscription and nothing to re-buy.
How much does a typical session cost?
Most images run 3–7¢ each; 5-second video clips run from about 25¢ to a few dollars depending on model, duration and resolution. The exact estimate appears on the Generate button before every render, and the sidebar tracks your month's total.
I own one edition. Do I pay full price for the other?
No. The cross-grade is $19 and works in both directions. It activates with the license key from your original purchase.
Do I need a subscription or an account?
Neither. You buy the app once and bring your own free Fal.ai key, which is where render costs are billed. There's no Asset Lab account and no server in the middle.
Is there a Windows version?
Yes, by request. Asset Lab for Windows has the same features and runs on the same one-time license, but it isn't on Gumroad yet. The reason is security clearance: the Windows installer isn't code-signed with a Microsoft-trusted certificate yet, so Windows SmartScreen shows a “Windows protected your PC” warning before it will run it (you click More info → Run anyway). Rather than sell a download that greets people with a security warning, we send the Windows build directly to anyone who asks, with a setup guide that walks through that screen. It moves to Gumroad once the signing certificate is in place, and your license covers it either way. Request the Windows build.
What computer do I need?
Mac: any Apple Silicon Mac (M1 or newer), macOS 13 or later. Linux: any 64-bit x86 machine:
a .deb for Debian, Ubuntu, Mint and Pop!_OS, or an AppImage for Fedora, Arch, openSUSE
and the rest. Both builds are the same app with the same catalog, and one license covers both.
The Resolve edition ships for both too. Everything the license covers, line by line: what you get for $49.
Start rendering tonight.
One purchase, both platforms, with the Setup Guide and full Manual included. Or look around the free demo first.