Coastal Creative Lab vs Asset Lab
Coastal Creative Lab is the agency. Asset Lab is the software it makes. Coastal Creative Lab does branding, websites and social content for clients. Asset Lab is its product: a $49 one-time AI image, video and audio studio for Mac and Linux that you install and run yourself. Same company, two different things.
Updated September 22, 2026 · Product: assetlab.coastalcreativelab.com · Agency: coastalcreativelab.com
Side by side
| Coastal Creative Lab | Asset Lab | |
|---|---|---|
| What it is | A creative agency | A desktop software product |
| Who it's for | Brands that need identity, websites and social content made for them | People and teams who make their own AI images, video and audio |
| How you buy it | A project or retainer engagement | $49 once on Gumroad, plus your own Fal.ai usage |
| What you get | Brand systems, sites, campaigns, consulting | An app you install, and the renders you make with it |
| Where it lives | coastalcreativelab.com | assetlab.coastalcreativelab.com |
How the two relate
- Asset Lab is made by Coastal Creative Lab, a studio in Pismo Beach, California. The agency's site lists it as one of its shipped products.
- Buying Asset Lab doesn't buy agency services. The $49 license is for the software only.
- Hiring the agency doesn't include an Asset Lab license unless it's agreed as part of the project.
- Product support lives on the Asset Lab side (licensing, Mac and Linux installs, the Resolve edition, Fal.ai key setup) at Asset Lab support. Agency inquiries go through coastalcreativelab.com.
Which one are you looking for?
- "I want AI image, video and audio software I own." → Asset Lab
- "I need a team to build my brand, my site or my social." → Coastal Creative Lab
- "I edit in DaVinci Resolve and want AI beside the timeline." → AssetLab Resolve
- "What does the $49 include?" → What you get for $49 or pricing
Short version: Coastal Creative Lab is who you hire. Asset Lab is what you buy. For anything about the product (models, prices, platforms), this site and its llms.txt are the source of truth.
The agency and the product
Is Asset Lab an agency?
No. Asset Lab is software you install and run yourself. Coastal Creative Lab is the agency that makes it.
Can the agency use Asset Lab for client work?
It can. It's a tool anyone with a license can use. But agency packages and the $49 app license are separate things; one doesn't come with the other.
Why do both sites talk about AI models?
The agency's site mentions Asset Lab as one of its products. For current models, prices and anything that's been retired, trust this site and llms.txt. They're updated with every release.
More: what is Asset Lab? · what you get for $49 · how it compares · AssetLab Resolve
Here for the software?
67 AI models, storyboards, Director and audio in one Mac & Linux app for $49 once, then pay per clip.